Imagine being able to eat your favourite foods, every single day, yet losing up to 30lbs pounds of pure body fat in the next 90 days …
Imagine looking in the mirror, and finally seeing that lean, sculpted physique you’ve dreamed of, staring back at you …
Imagine friends and family asking what on earth you’ve done to get in such awesome shape, despite never saying ‘no’ to family meals, or drinks out with friends …
Imagine having total pride and confidence in your physique, knowing you have that ‘cover model’ style body you always thought would be out of reach …
And imagine overcoming crappy genetics, a history of yoyo dieting, or even ‘skinny fat syndrome’ and finally being 100% satisfied with how you look …
This is exactly what this program is designed to do.
A girl who’s looking to get that Instagram-worthy physique, so you’re sculpted and toned year-round …
Or a busy parent in their 30s or 40s, who’s juggling a career, a hectic family schedule, and just wants to lose a stone or two, so you feel more confident in your clothes and look better naked …
I’m confident this is right for you. The Biggest Myth About ‘Body Transformations’
It seems like every online coach out there has their own ‘body transformation programme.
This is great.
Don’t get me wrong, I love how there are so many trainers who want to help people lose fat, build muscle, and be happy with how they look. But there’s a problem …
Most body transformations make one of two critical errors:
Error #1:
They’re Way Too Restrictive
We all want fast results. That’s human nature. And fast results are definitely possible.
Trouble is, many transformation programmes focus on weight loss at the expense of everything else.
They have clients doing stupid detox diets …
They drastically reduce carbs, and ban anything that isn’t considered ‘clean food.’
Or worse -
They embrace some nonsensical elimination diet, that has you eating specific foods at specific times, or incorporates expensive products and supplements.
Now, these can get quick weight loss results. But that comes at a huge cost.
Firstly, a lot of the weight lost won’t be body fat. Low-carb and detox diets tend to cause a big drop in water weight, and also deplete your body’s glycogen (stored carbohydrate.)
This means that for every 3 or 4 pounds lost on the scale, only 1 of these is actually fat loss.
So when you go back to eating carbs again?
You regain almost all that lost weight.
Secondly, these approaches are almost impossible to sustain for more than a couple of weeks at a time.
Now, if you need to lose the maximum weight possible in a fortnight, perhaps for something like a sporting competition, that might not be an issue.
But if you actually want to lose body fat, look good, (rather than strung out and skinny,) and you want to maintain your results for life …
This is a TERRIBLE way to go about it.
Error #2:
They’re Not Evidence-Based While the above approach isn’t evidence-based either, there are plenty of coaches out there who don’t do the whole detox/ super-low calorie approach, yet don’t coach clients from an evidence-based standpoint either.
What do I mean by evidence-based?
Essentially, an evidence-based approach relies on science.
It looks at calorie balance and adherence.
There’s a blend of what we know works from a scientific standpoint, ie. you need to eat the right number of calories, the correct macronutrients, and so on, and you need a certain style of training …
But at the same time, things need to be tailored to you.
That means you -
✅ Eat foods you enjoy. (Provided they fit into your diet as a whole.)
✅ Train in a way that suits your schedule. (You do need some training, and to follow certain protocols, but you needn’t train every day, or follow some crazily strict schedule.)
✅ Keep on living your lifestyle. (Eating family meals, having treats with the kids, going out for dinner or drinks, and so on.)
✅ Don’t need to be 100% perfect, 100% of the time. (It’s far more productive to shoot for 80% consistency, 100% of the time, than try to be perfect, but only manage it for half the time.)
✅ Make changes based on progress and feedback. (It makes me angry to see how many ‘transformation specialists’ give clients a plan at the start of their 8 weeks, and never make any adjustments to it. That’s not how it should be done.)
See, a successful body transformation should allow you to eat foods you enjoy, (even so-called ‘junk food.)
It shouldn’t mean you have to live a separate life to the rest of your family.
And it requires objective feedback, support and accountability.
